La Guancha is located in the north-northwestern of Tenerife, about 20 km SSW of the island's capital, north of Los Cristianos and Las Américas of Arona.
The population stands at 5,318 per 2003 census, while its density is at 233.72/km² and its area at 23.77 km². The elevation is 501 m.
La Guancha is linked north of the superhighway and connected with a highway linking Icod de los Vinos and the capital. Farmlands are in the valley areas and within the Atlantic, the mountain and the hills are to the south. Its economy is comprised of agriculture and tourism.
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